November 26, 2009

Setting up a social network on Ning

Randy Funke of Artists House Music shows how to set up a social network for a band using Ning.

November 26, 2009

Marketing music on social networks

General advice on spreading word about your music on social networks.

November 25, 2009

Excerpts from Warner Music F4Q09 Call transcript

Seeking Alpha provides full transcript to Warner Music’s latest earnings call

From the Transcript

” Our digital strategy continues to evolve and we are experimenting with multiple ways to monetize our artist content through social media sites as well as other key distribution points. To that end, we are pleased that we recently reached a new and expanded agreement with Google and its YouTube subsidiary. This agreement has recently brought WMG content back to this important service. As part of the new relationship, YouTube has improved its user experience by presenting our artist music videos with a feature rich, high quality premium player, video watch pages, and channels. We believe the new agreement with YouTube establishes a platform that provides an integrated artist focused approach and creates greater monetization opportunities with premium brand advertisers. It also gives music fans enhanced access to content they desire through links to artist websites.

Furthermore, Google is also expanding its connection to music with the launch of One Box, a search application that delivers in response to standard search queries a pre-configured set of music content and commerce links. This service enables the sampling and purchase of music with several partners, including LaLa, MySpace Music, iMeme, Pandora, and Rhapsody. We expect that One Box will drive increased music discovery and download purchasing.

Further supporting our social media strategy, Facebook recently launched a music gifting consumer offer powered by LaLal. The service is designed to enable users to purchase MP3 downloads and web songs as gifts for their friends on Facebook. Facebook users can also index and stream their own music collections from their profile pages, as well as sample and purchase new music. We are delighted to see a confluence of pioneering new services supporting our content in the expanding digital marketplace.

As new mobile products and business models are rolled out on a global basis, and as device capabilities and network technologies advance, we believe mobile revenue growth will accelerate despite declining ringtone activity in the U.S. and Europe. For example, we remain optimistic about access models as a driver of digital revenue, though they may take some time to gain meaningful traction. Access models typically bundle the purchase of a mobile device with access to music.”

November 25, 2009

last.fm blows up on Xbox 360

Mashable reports that last.fm adds an astounding one million new users right off the bat. From the article,

“The early reports are coming in about adoption of the new update, and last.fm is reporting they saw a whopping nearly one million new users sign up for the service via Xbox Live in the U.S. and UK.”

November 25, 2009

Facebook not friendly to iLike

TechCrunch reports that Facebook has canceled concert alerts for MySpace owned iLike. Additional analysis from MediaPost

November 25, 2009

Social Network Music vs iTunes

MacNewsWorld provides an interesting article about the increasing desire for consumers to discover music via streaming, subscriptions and social networks as opposed to iTunes.

November 25, 2009

MOG rolls out “All Access” subscription service

From the CNET article,

“On Monday the company announced it will launch MOG All Access, a new subscription service, on December 2. At $5 a month, the price will match Napster’s, only without the minimum 3-month commitment that Napster requires.”

November 25, 2009

MySpace devours imeem

MySpace continues their campaign to create primary music discovery destination network. Article and analysis by Mashable

November 25, 2009

“DJ Hero” expands titles

Worth Playing offers an article and analysis of DJ Hero’s expansion of artists and titles.

November 25, 2009

Brands need to get hip

Billboard provides a good article as to why major brands need to begin aligning themselves with online musicians.

From the article, “Music is playing such a critical role on fast-growing social networks that brand owners can no longer ignore it for brand-awareness strategies, says a new report by Heartbeats International, the Sweden-based international marketing agency.”