Randy Funke of Artists House Music shows how to set up a social network for a band using Ning.
Seeking Alpha provides full transcript to Warner Music’s latest earnings call
From the Transcript
” Our digital strategy continues to evolve and we are experimenting with multiple ways to monetize our artist content through social media sites as well as other key distribution points. To that end, we are pleased that we recently reached a new and expanded agreement with Google and its YouTube subsidiary. This agreement has recently brought WMG content back to this important service. As part of the new relationship, YouTube has improved its user experience by presenting our artist music videos with a feature rich, high quality premium player, video watch pages, and channels. We believe the new agreement with YouTube establishes a platform that provides an integrated artist focused approach and creates greater monetization opportunities with premium brand advertisers. It also gives music fans enhanced access to content they desire through links to artist websites.
Furthermore, Google is also expanding its connection to music with the launch of One Box, a search application that delivers in response to standard search queries a pre-configured set of music content and commerce links. This service enables the sampling and purchase of music with several partners, including LaLa, MySpace Music, iMeme, Pandora, and Rhapsody. We expect that One Box will drive increased music discovery and download purchasing.
Further supporting our social media strategy, Facebook recently launched a music gifting consumer offer powered by LaLal. The service is designed to enable users to purchase MP3 downloads and web songs as gifts for their friends on Facebook. Facebook users can also index and stream their own music collections from their profile pages, as well as sample and purchase new music. We are delighted to see a confluence of pioneering new services supporting our content in the expanding digital marketplace.
As new mobile products and business models are rolled out on a global basis, and as device capabilities and network technologies advance, we believe mobile revenue growth will accelerate despite declining ringtone activity in the U.S. and Europe. For example, we remain optimistic about access models as a driver of digital revenue, though they may take some time to gain meaningful traction. Access models typically bundle the purchase of a mobile device with access to music.”
From the CNET article,
“On Monday the company announced it will launch MOG All Access, a new subscription service, on December 2. At $5 a month, the price will match Napster’s, only without the minimum 3-month commitment that Napster requires.”